While promoting your site in search engines, you have to remember about optimizing it for Google. Almost half of all users use this search engine. On Google, you can achieve high positions and provide yourself with most of the traffic. Just like any other search engine, Google has its own algorithms for ranking sites in its results. Let's look at the most important ones.
External optimization
As a rule, search engines themselves add new sites. However, it is sometimes more useful to assist them in this, as it sometimes speeds up the indexing. The site should be added not only to Google, but in general to all known search engines. This will increase brand awareness. You can join thematic forums and mention the site casually. But, most importantly, make sure that this doesn't look like ads. Since people now spend a lot of time on social networks, then you should promote your site there. The more mentions will be in messages from users, the more popular the company will be. It is best to use all networks. However, it largely depends on the target group. For example, platforms such as Twitter, Instagram, Facebook and YouTube are great.
Link mass for Google is one of the most important factors in ranking a site. Choose quality donors that are close to the topic, taking into account age, trust and spaminess of resources. For example, you can contact buylinkco.com, which provides quality links for website promotion in the United States and Europe. They are professionals in their field and are sure to give you a good result.
In addition, it won't be superfluous to add your business to Google My Business. It will display data about it when you enter certain search queries. Detailed analytics of user activity are also available here.
Internal optimization
Subject of search engine optimization is rather vast and therefore it cannot fit into the framework of a single article. Optimizing the site can be done in two ways: independently or by turning to professionals. But you need to keep the keys not only in the text, but in general throughout the content. Search engines are paying more and more attention to the behavior of users. For example, if a person comes to the site, a long time there, follows the links and reads more articles, it means a person likes to be there. And then they raise the page in search results. That's why it's important to design a structure so that users can navigate through the internal pages.
High-quality content on the site is a basic requirement of Google. A variety of content is especially important: text content, images, videos. Articles can be both short and long. Recently, the search engine also gives preference to copyrighted materials. All pages on your site should be optimized for specific search queries. Be sure to fill out the Description, Title, H1 - H6, Keywords tags.
The loading speed is also an important factor for internal optimization of the site. Be sure to check the download speed in the service PageSpeed Insight, optimize code, compress images, use caching.
If you promote your site in Google, update content regularly, edit previously published articles and add relevant information.
Due to the growth of Android-based mobile devices, the share of voice queries in search results has increased significantly, so it is advisable to optimize articles for them, using exact occurrences of phrases.
The search engine prefers to put sites that display correctly on mobile devices in the first place. This is not only an opportunity to get your site to the top quickly, but also to get valuable traffic from mobile devices.
Don't forget about AMP pages. Accelerated mobile pages (AMPs) are open-source pages. They can load quickly even when Internet speeds are low. Consequently, these pages rank higher than others in search results. AMPs work thanks to a combination of special tags. They are read by search engine algorithms and page information is cached in a special CDN (Content Delivery Network). Pages are stored in a special Google cache so they load faster. AMP technology is supported by several platforms, including Google Search.
For Google, links play an important role in promoting your site. Be sure to do this between pages of the site, use a building block of similar materials, products.
Google tools for website promotion
For convenient optimization of the site for promotion in Google in the arsenal of the webmaster has several practical tools. With their help it is easy to work on the site, keep track of page statistics, identify technical problems and solve them in a timely manner.
Google Analytics
Google Analytics is a freeware service for collecting statistics about your website visitors. Before you can use it, you need to register and then install Javascript code to track analytics. The next step in Google Analytics is to add a Sitemap.xml site map. You can also work with the service from your phone: to do this, you need to download the appropriate app from Google Play or the App Store.
The functionality of Google Analytics includes audience research, collecting information about content of interest to users, analyzing traffic sources, and evaluating the effectiveness of optimization efforts.
Google Analytics is integrated with Google Ads, which is widely used for collecting user inquiries, analyzing their location and determining the time they spend on the site. The tool also allows you to evaluate traffic sources and classify visitors into groups according to various parameters.
Google Search Console
Google's most versatile tool for webmasters is Search Console. The tool is used for diagnostics and statistics gathering as well as for direct website optimization.
The functions of Google Search Console :
- Diagnosis of technical problems;
- Monitoring the indexing and ranking of the site;
- Virus detection;
- Evaluation of the quality and volume of traffic;
- Collect page statistics;
- Search for user queries;
- Evaluating optimization for mobile devices;
- Search for errors in the micro-layout of the site and suggestions for fixing them;
- Detection of advanced snippet search;
- Checking the quality of AMP pages.
When problems are found, a notification is sent to your email address with a detailed list of URLs to be checked. With Google Search Console, you can understand how bots perceive your site and what work needs to be done to get higher positions in the results.
Final words
Promoting a site is not a one-day job. This is a never-ending process that involves a variety of actions. Only a comprehensive approach will provide a good result. Proper external and internal optimization, as well as taking into account other ranking factors will help you get your site into the top of Google!
