Instagram is a popular social network for affiliate marketing in various verticals. It can be used to run any kind of offers. It has a large user audience that includes people with different interests and solvency levels. Using this traffic source, webmasters sooner or later face certain problems. How to properly use Instagram for affiliate marketing to get the highest possible income?
More about how to run plus on any traffic sources can be found in the blog at AffCommunity.
Features of Instagram's custom audience and its main pluses
Some features of Instagram can make affiliate marketing difficult. For example, when using it, you will be able to leave the necessary affiliate links only in the description of your profile, you will not be able to do it in other places. This makes affiliate marketing much more difficult and forces you to design your Instagram page with the main emphasis on descriptions.
In Instagram, advertisements appear all the time. Users often see them in the posts posted by bloggers, posted storis, feed, etc. High-quality ads are used here, corresponding to the interests of users. By correctly setting up targeting or competently selecting bloggers for cooperation, you can achieve high conversion rates with minimal monetary investment.
Women make up about 60% of the total number of users of this social network. About 70% is the share of people aged from eighteen to thirty-four years, that is, young people who are active and ready to make purchases.
The pros of Instagram:
- high precision targeting, providing the opportunity to get no less quality traffic than when using search engines;
- perfect hashtag system;
- you can work with small budgets;
- you can promote offers with the help of bloggers without promoting your own accounts.
Problems accompanying the drain of traffic in Instagram
When using this social network, the process of running white, and even more so, gray offers involves certain difficulties. Moderation carries out a strict selection of ads, so webmasters should not allow any missteps, even the most insignificant. Before starting work, you should carefully familiarize yourself with the rules established by the administration, so that you do not accidentally place materials that belong to the category of prohibited.
Minuses of Instagram:
- Pages and advertising accounts are often banned without explaining the reasons for blocking.
- The tech support service is not good enough.
- Ads are moderated very strictly and are often rejected.
However, the above mentioned difficulties are compensated by the high quality of the user audience and a large amount of traffic that this social network provides to webmasters in most GEO.
Instagram in comparison with the rest of the traffic sources
- search engines (Google, Yandex). It is easier to implement the launch of advertising in Instagram than in Yandex and Google;
- native advertising. Here the traffic is organic and quality, but it is paid worse than in targeted and contextual advertising; User engagement is high, it is difficult to run advertising.
- teaser advertising. Convenient, simple, easily customizable interface. The cost of advertising is small, traffic is often low-quality;
- push. You don't need a large budget to enter. You can get traffic without spending money and time on a lengthy study. The quality of traffic is low.
Many webmasters prefer to work through Facebook or Instagram, as these online platforms have a larger volume of traffic and higher quality than others. Also, there are better growth prospects here.
