Building a match-3 game is one thing; keeping players after day 7 is another. The real challenge is level design: getting difficulty curves, obstacle pacing, and win/fail ratios to pull players back in without making them feel cheated.
That’s a niche skill set, so most studios don’t grow it in-house. They work with partners who’ve spent years doing only this, and move faster because of it.
This guide looks at the leading match-3 level design teams in 2026: who they are, what they’re best at, and which types of studios they’re a good fit for.
What’s The Difference Between a Good Match-3 Level Design Company and a Generic Dev Shop
The pitch decks look similar. The real differences show up later.
- Pure-play specialization. Match-3 behaves differently from shooters or RPGs. Teams that live in the genre know how difficulty should be, when obstacles show up, and where “hard” stops short of “unfair.”
- Data-driven balancing. Gut feel ships v1. But win rates, attempts, and churn by stage keep players around.
- Throughput capacity. Live match-3 is a treadmill. If your partner can’t deliver 50-300 levels a month, you’ll feel it in churn.
- Pipeline fit. The best studios build in your editor, use your naming, and fit your review flow with no extra translation layer for engineers.
- Competitor benchmarking. Players judge you against Royal Match, Candy Crush, and the latest hits. A good partner knows those curves and economies cold and shows you exactly where you’re behind.
The Best Match-3 Level Design Companies to Cooperate With
The match-3 outsourcing market is bigger than it looks, and the quality is all over the place, something most studios only discover after one bad hire. The companies below have all shipped on real titles.
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Company
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Model
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Specialization
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Volume/scale
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Level design
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Shipped Titles
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SolarSpark
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Specialist
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Match-3 only, 7+ years
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2,000+ levels shipped
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Core service
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Monopoly Match, Matchland, KitchenMasters, MatchCruise, CandyPins
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U2A Games
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Specialist
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Match-3 + adjacent puzzle genres
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300+ levels/week; 20,000+ shipped
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Core service
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4 Top 100 Grossing titles (App Store & Google Play)
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iLogos Game Studios
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Full-service
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Match-3 + proprietary engine
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458+ projects since 2006
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Included in full build
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Candy Crush Jelly Saga, Monopoly Slots (EA), Big Friendly Giant (DreamWorks)
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Starloop Studios
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Full-service
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Match-3 + casual, since 2011
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300+ games; 100M+ downloads
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Included in full build
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Once Upon A Match, Hello Kitty Merge Town, Monster Tales
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Moonmana
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Full-service
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Casual + match-3 coverage
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50+ staff; 50+ projects
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Part of full production
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Warner Bros., EA (Glu), Zynga (Rollic), Rovio (Ruby Games)
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RetroStyle Games
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Art partner
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Match-3 visual production
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130 staff; multi-genre art
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Art only, not design
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Candy Crush, Chrome Valley Customs (10M+), Zen Match
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Whimsy Games
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Full-service
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Casual + puzzle, 7+ years
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75 staff; 89 clients
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Included in full build
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Puzzle Fight, VanLife, SquidGames
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Game-Ace
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Full-service
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Cross-genre; match-3 explicit
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400+ staff; 200+ games
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Included + monetization
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Match-3 classic title; Farmerama; Epic Games, Wargaming, Namco
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Melior Games
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Full-service
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Mobile-first casual dev
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120+ projects since 2010
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Included in full build
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Letterfly, Casual Shape Game, SkeeBoost
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Gamecrio
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Full-service
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Broad mobile incl. match-3
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Not publicly disclosed
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Included in full build
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Not publicly listed — verify before hiring
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SolarSpark: Specialized Match-3 Level Design for Studios That Can't Afford to Guess
- Location: Remote.
- Key services: Match-3 level design, hybrid-casual development, in-game UI/UX, competitor analysis, and game design.
- Notable work: Monopoly Match (Beematch), Matchland (DTeam Studio), KitchenMasters (BiggerGames), MatchCruise (PlazmaStudio), CandyPins (Chorrus Games).
- Best for: Studios that need a dedicated match-3 specialist for a single content sprint or long-term pipeline, as well as an expert who can audit the full product and tell you what's killing retention.
SolarSpark is a dedicated match-3 level design studio. With 7+ years focused exclusively on the genre and 2,000+ levels shipped across live titles, the team designs every level around difficulty curves, fail/win balance, obstacle sequencing, booster logic, and retention pacing.
Their portfolio spans 6 live titles across iOS, Android, and Amazon.
For Monopoly Match (the licensed Beematch title on both App Store and Google Play), SolarSpark handled level design on a game carrying one of the most recognizable IPs in casual gaming. For Matchland (DTeam Studio), the team owned level design, game design, and difficulty balance on an Amazon-distributed title.
KitchenMasters (BiggerGames), MatchCruise (PlazmaStudio), and CandyPins (Chorrus Games) each added different obstacle architectures and meta-layers to the team’s reference library. TetroBattle is their own original title, where the team handled full development, level design, game design, and UI/UX.
Competitor analysis is available as a standalone service. SolarSpark benchmarks your UI/UX, monetization structure, live-ops calendar, and core mechanics against current top performers, then turns that into a specific, actionable gap analysis. If level design is your bottleneck, SolarSpark is the first call.
U2A Games: Puzzle Level Design Outsourcing for Studios That Need Volume and Precision
- Location: Remote.
- Key services: Level design, balancing, project review, quality review, consulting.
- Notable work: 4 Top 100 Grossing puzzle titles on App Store and Google Play.
- Best for: Studios that need high-volume level design output or a quality audit on an existing game.
U2A Games is a level design studio focused on match-3 and adjacent genres (match-2, mahjong, tile match, bubble shooter, solitaire). The team has shipped 20,000+ levels across four Top 100 Grossing titles on the App Store and Google Play, and currently operates at 300+ levels per week.
Their scope covers level design and iteration, difficulty curve development, obstacle balancing, and KPI-driven rebalancing for live games. On the consulting side, U2A offers two review formats: a full project assessment that looks at the game as a whole, and a level-specific quality review that pinpoints where and why individual levels are underperforming. They don’t handle art, engineering, or full-cycle development.
For studios running a live game that needs a reliable content pipeline, or sitting on retention numbers that don’t match the game’s potential, U2A has the volume and process to tackle both.
iLogos Game Studios: Full-Cycle Match-3 Development Backed by a Proprietary Engine
Location: Ukraine (remote-friendly).
Key services: Full-cycle game development, match-3 level design, game art, live ops, porting. Notable work: Candy Crush Jelly Saga, Monopoly Slots (EA), Big Friendly Giant (DreamWorks).
Best for: Publishers that need a technically deep partner for a full match-3 build or a complex live game.
iLogos has been in game production since 2006 and has shipped 458+ projects across mobile, PC, and console. Their client list includes EA, Sony, Disney, Rovio, Supercell, Ubisoft, Warner Bros., and Playrix. For match-3 specifically, they built a proprietary engine for the genre and use it across client work.
Their match-3 track record includes level design for Candy Crush Jelly Saga, Monopoly Slots for EA, and the Big Friendly Giant mobile game for DreamWorks, which launched with Editor’s Choice placement on both the App Store and Google Play. Their live ops work on Shadow Fight 1-3 (100M+ downloads) shows the team’s experience operating games at scale after launch.
Services span the full production chain: game design, art, level design, mechanics prototyping, soft launch, live ops, and porting.
Starloop Studios: Full-Cycle Match-3 Game Development Since 2011
- Location: Spain (remote-friendly).
- Key services: Full-cycle game development, match-3 design, co-development, art, animation.
- Notable work: Once Upon A Match, Hello Kitty Merge Town, Monster Tales.
- Best for: Publishers that need a full-build partner for a match-3 title from concept to launch.
Starloop Studios is part of Magic Media, an international group covering game development, VFX, animation, and more. The studio has shipped 300+ games across mobile, PC, console, and VR/AR, with a combined portfolio of over 100 million downloads. Their match-3 work includes original titles (Once Upon A Match and Monster Tales) and client projects for Square Enix, Kukuori, and Nitro Games.
Services cover the full production chain: game design, art, animation, level design, mechanics development, and launch. The team works in Unity, Unreal Engine, and GameMaker, with pay-for-time pricing that scales with project scope.
Starloop is a generalist studio with a documented match-3 track record. For publishers who want a single partner to take a match-3 concept from idea to shipped product, their team size and portfolio depth make them a strong option.
Moonmana: Full-Cycle Casual Game Development Specialists
- Location: GdaĆsk, Poland (remote-friendly).
- Key services: Full-cycle game development, co-development, 2D/3D art, animation, live-ops, QA.
- Notable work: Projects for Warner Bros., Glu Mobile (EA), Rollic (Zynga), Azerion, Ruby Games (Rovio).
- Best for: Studios that need a broad casual game development partner with a proven client roster.
Moonmana has been building games since 2008. The studio has 50+ full-time staff, 50+ completed projects, and a client list that includes major mobile publishers such as Warner Bros., EA (via Glu Mobile), Zynga (via Rollic), and Rovio (via Ruby Games). Casual games, including match-3, sit within a broader service offering that spans multiple genres and platforms.
Services cover the full production cycle: game design, engineering, 2D/3D art, animation, live-ops, and QA. Moonmana also develops its own IPs alongside client work, with Pirates of Everseas among its original titles.
Match-3 is one part of their casual genre coverage. For studios that need a single partner to handle a wider scope of production (art, engineering, and design bundled), Moonmana has the team size and client pedigree to support it.
RetroStyle Games: Art and Visual Production for Match-3 Studios That Need to Raise the Visual Bar
- Location: Ukraine (remote-friendly).
- Key services: Match-3 game art, 2D/3D animation, UI/UX, character and environment design, full-cycle art production.
- Notable work: Candy Crush (art contribution), Chrome Valley Customs, Toy Tap Fever, Bonbons Crush Legend, Zen Match (Good Job Games), Merge Hotel: Makeover Design, Manor Cafe.
- Best for: Studios with an existing development team that need a high-throughput art partner with proven match-3 visual production credentials.
RetroStyle Games is a 130-person Ukrainian studio that has contributed art to titles like Candy Crush and Chrome Valley Customs. That production history sets a quality bar that studios need to consistently meet.
Their match-3 coverage spans Bubble Shooter, Collapse, Zuma, and Merge, providing a broader context for the visual and structural differences across formats. Services include tiles, boosters, blockers, UI/UX, 2D and 3D animation, and character design. Their own games, developed in-house alongside client work, give the team first-hand experience with the cost of maintaining a live match-3 title visually.
RetroStyle Games is an art partner, not a level design studio. If your development team is in place and the constraint is visual throughput or quality, they’re a strong fit. If you need level design and balancing expertise, look to the specialists higher up this list.
Whimsy Games: Casual Game Development With Transparent Production Models
- Location: London, United Kingdom (distributed team, remote-friendly).
- Key services: Full-cycle game development, match-3 and puzzle design, co-development, 2D/3D art, animation, live-ops, VFX, QA.
- Notable work: Puzzle Fight: PvP Wars (match-3 mechanics with PvP battler layer), VanLife (Match-2), SquidGames (match-3 elements), plus client work across mobile, PC, and console.
- Best for: Studios that need a flexible mid-size partner with documented match-3 production experience and a clear, budget-conscious development process.
Whimsy Games is a game development outsourcing studio with 7+ years of experience, offering full-cycle development, co-dev, art, porting, engineering, and post-launch support.
With a 75-person team, their match-3 work spans Puzzle Fight (PvP match-3), VanLife (match-2), and match-3 elements in SquidGames. They stand out for production transparency: London-based project management, distributed development, a single clear point of contact, and structured, scoped pricing.
Whimsy is a generalist studio with solid match-3 credentials, which is a good fit for publishers who want a full-service partner without big-agency overhead.
Gamecrio: Mobile Game Development With Match-3 and Monetization Services
- Location: India, with UK presence (remote-friendly).
- Key services: Full-cycle mobile game development, match-3 design and development, UI/UX, monetization integration, and casino/arcade game development.
- Notable work: Match-3 titles and mobile games across platforms (specific shipped titles not publicly disclosed).
- Best for: Studios in early development that need an accessible full-cycle partner for a match-3 build, with monetization architecture considered from day one.
Gamecrio’s match-3 service covers level design, power-ups and boosters, progression systems, social and competitive features, and AI-driven difficulty adaptation, built in Unity and Unreal Engine. They position themselves as a match-3 development company focused on creating revenue-generating experiences for players of all ages.
One honest caveat: Gamecrio operates across a very broad service range (VR, web-based games, arcade, casino, and mobile), which makes them a generalist rather than a puzzle specialist. Shipped match-3 titles are not publicly listed on their site, which makes independent verification of their output harder than for studios higher on this list. Studios considering Gamecrio should ask for specific shipped titles and live game references during the vetting process.
Game-Ace: Match-3 Development With Retention and Monetization
- Location: Cyprus (headquarters), with teams in Germany, Ukraine, and Bulgaria (remote-friendly).
- Key services: Full-cycle match-3 development, custom mechanics, level design, difficulty balancing, monetization integration, live-ops, QA, analytics setup.
- Notable work: Match-3 title in the classic genre (shipped, IAP + booster economy); Farmerama (Flash-to-Unity migration for Bigpoint); client list includes Unity, Epic Games, Wargaming, GSN Games, Namco, Hopster.
- Best for: Publishers who need a single, well-resourced partner to own the full development and post-launch lifecycle of a match-3 title.
Game-Ace covers the full hire hierarchy: builder, filler, and fixer. With a 400+ person team and 200+ shipped games, they bring custom match-3 mechanics, level design, monetization strategy, and retention auditing under one roof.
What sets them apart is how tightly monetization is woven into the design process. Their post-launch approach includes regular content updates, event-driven engagement, data-based difficulty tuning, and backend stability. The studio has been operating since 2005 as a division of Program-Ace, a globally recognized software developer.
Game-Ace is a cross-genre studio that covers everything from VR to MMOs. Their match-3 output is real but not as concentrated as the specialists at the top of this list. For publishers who want a single partner to own the full scope without assembling multiple vendors, their team size and breadth make them worth a serious look.
Melior Games: Senior-Led Mobile Game Development
- Location: Ukraine and Lithuania (remote-friendly).
- Key services: Full-cycle mobile game development, game design, 2D/3D art, animation, programming, porting, QA.
- Notable work: Letterfly, Casual Shape Game, SkeeBoost; 120+ projects completed for European, US, and Asian clients.
- Best for: Studios that need a smaller, experienced development partner with straightforward pricing and no large-agency overhead.
Melior Games is an outsourcing game development studio with offices in Lithuania and Ukraine, offering a full range of services: game design, 2D/3D art, animation, and programming. Founded in 2010 in Kyiv, they moved early to Unity in 2011, which shaped their mobile-first approach across iOS, Android, Xbox, Windows, and Mac.
Their match-3 experience includes casual puzzle titles like Letterfly and Casual Shape Game. Clients consistently point to solid quality, reliable timelines, and strong value compared with Western studios.
Melior Games is a lean, senior-led shop. They’re a fit for publishers who know what they want, have a clear scope, and need a reliable execution partner without paying for extra infrastructure. If the budget is tight and you want experienced hands, Melior is worth a conversation.
Final Thoughts
The studios on this list have track records in a genre that doesn’t forgive weak level design. Whether you need a high-volume content pipeline, a full build from concept to launch, or a specialist who can pinpoint where your game is losing players, the right partner is here.
The quickest way to see which model fits your studio is to pick one specialist and one full-service partner, share your game and retention data, and see how they respond. The quality of that first conversation will tell you more than any portfolio page.