Automated Simulations was co-founded by Jon Freeman and Jim Conelley. The company was more of a strategy game developer and publisher at the time, going by the Company motto "Computer Games Thinkers Play." Most of their products were developed for Computers, most importantly the Apple II computer. In 1981, the company was much larger and "office politics" drove Jon Freeman out of the company, and he left to found Free Fall Associates with his wife, Anne Westfall. It was at this time that Jim Conelley also left and started his own company, The Conelley Group which was more of a game developing company, and they let Epyx publish the games they developed.